Marketing Frameworks on One Page · PDF
Write the plan or the brief the room can follow.
20 marketing frameworks behind the plans and briefs you are asked to write or approve, from the 3Cs and positioning to the funnel, A/B tests, pricing and retention. Same two-page format: the question, the picture, the steps, a worked example and the line to say.
7-day money-back guarantee. If it doesn't help, email us and we refund you in full. No forms.
Files by email in minutes. Secure checkout by Stripe.
What is inside
- Know the market: the 3Cs, segmentation, targeting and positioning, buyer personas
- Say what you stand for: the positioning statement, the benefit ladder, the messaging house
- Build the plan: the 4Ps, the 7Ps of services, AIDA, the funnel stages, pirate metrics
- Test before you bet: content pillars and an A/B test designed properly
- Price and grow: good-better-best pricing, the Kano model, the product life cycle, the diffusion of innovations
- Keep the customers you win: Net Promoter Score, growth loops, the retention curve
Questions
I am not in marketing. Is it for me?
Yes, if you write or approve plans, briefs or launches: product, operations, sales and founders use the same tools. Each one starts from the question you are being asked.
Do I need Frameworks on One Page?
No, it stands on its own. Same two-page format, applied to marketing.
How long is it?
20 frameworks, two pages each. Most take about 20 minutes to apply to something you are working on.
Marketing Frameworks
7-day money-back guarantee. If it doesn't help, email us and we refund you in full. No forms.
Also in the cart of Frameworks on One Page.